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Search Engine Optimization

Get expert SEO services for long-term growth

Growth of your business has a lot to deal with tactical and effective SEO. Here at Globosoft we work hand in hand with you to take your online business persona to the next level. That’s why you’re here. Our team of experts is completely committed to build your success.

Link-Building

Right Metrics:

Domain authority, page authority, real traffic, and TrustFlow: These are 4 of the most important metrics we assess.

Relevance:

The website, the individual webpage, and the surrounding text must all be relevant to your target webpage.

Anchor Text:

Making Anchor text over-optimized or under-optimized could falter everything. We aim for diverse anchor text that encompasses your brand name and other anchor text variations.

Seo Strategy consulting

Organic search is a great component of business website performance, as well as a critical component of the buyer funnel and getting users to complete a conversion or engagement.

A person on an average searches Google 3-4 times a day. High visibility as trusted resource by Google and other search engines is inevitable key for the success of your business. Strategic SEO and a high-quality website make it happen.

Send us your details to get the ball rolling!

Services Of Interest

SEO consultation services to determine the best marketing strategy for your business and how to make it successful long term. Through education, proper expectations, collaboration, and ultimately partnering with you, we ensure progress and success move in the right direction to improve your bottom line.

Technical SEO & Auditing

Technical SEO makes the base of a website. Even though a concoction of content of quality, optimizations, and backlinks render the greatest impact of an SEO strategy, more can be done to achieve furnished technical foundation. Technical SEO optimizes the infrastructure of a website to enable search engines to crawl and index its pages properly. Technical SEO doesn’t deal directly with the content of the website, but rather with its setup and elements like XML sitemaps, structured data, page speed, URL structure, navigation, robots.txt, etc.

web

Advanced Keyword Researching

Keyword research is the basic foundation of content marketing and search engine optimization (SEO). Our search engine optimization is based on broad keyword research and our proprietary analytical processes prior to starting any SEO campaign. It is the solid bedrock we build upon to achieve optimal results for our clients.

Through our advanced and proprietary process, you will discover:

  • The Keyword Opportunity
  • How to Take Advantage of the Keyword Opportunity
  • Benefits of the Keyword Opportunity
  • Keyword Opportunity Focus & Priorities
  • A Holistic Content Strategy Based on the Keyword Opportunity

Our Comprehensive Keyword Research Process

Keyword Collection

  • We typically collect anywhere from 1,000 to 6,000 keywords, depending on your niche.
  • We collect keywords from 8-12 different sources, including:
  • Your Competitors
    3rd Party Data Tools
    Your Own Data in Google Search Console & Google Analytics
    Search Engine Results Page (SERP) Landscape
    Suggestions & Recommendations from Google
    Validation with Our Own Ideas

Keyword Analysis

We use our own proven formula to discover the most commonly recurring terms and phrases within your keyword list.

Keyword Grouping (Clustering)

  • The full list of keywords discovered is broken down into separate and targeted groups.
  • Our most intensive and time-consuming stage, this is where our secret sauce ensures that every opportunity we find targets your needs, your goals, and your bottom line.
  • Through this process, we are able to effectively set the foundation of an optimal, ongoing content strategy that will benefit your website from both on-site (content and optimizations) and off-site (link building) SEO.

Keyword Mapping

  • We decide which pages should correlate with which keywords.
  • We identify quick wins and “striking distance” opportunities to meet success metrics faster.
  • We identify new pages that should be created for keyword groups that aren’t mapped yet (content gaps).

Finally, we present a thorough, holistic strategy that will integrate seamlessly throughout all SEO and digital marketing endeavors. A Holistic Content Strategy Based on the Keyword Opportunity

Content Optimization

SEO content writing is a great way to create traffic, mainly organic. That’s where we chip in. Our content scheme consists of making use of targeted keywords and phrases. They should be used blending in a blending and organical manner. This often results in content that is forever relevant in terms of content optimization. These are the pillars of great SEO writing. Additionally, a sound SEO content plan that successfully draws more traffic will include:

  • On-page optimizations to coincide with targeted keywords and content
  • Creating content that is useful and helpful (unique)
  • Content that caters to the targeted user audience
  • Messaging that’s on brand with your business

Competitor Analysis

What can be decisive is the insightful reviewing of competitor information. It helps you to comprehend the competitor’s schemes and gives you a head start on where to start. This is advantageous because it eventually becomes instrumental in your business potentially surpassing others’. This critical research and discovery can lend to key strategy insights from quick wins, what’s working really well, and even perhaps what to stay away from.
What we do is we commit to taking a deep scrutiny of various fields of the competitor’s platform and internet inputs and presence which essentially include keyword and content targeting, backlinks, and other important areas. Based on these findings, as well as overall search competitiveness and opportunity, we’re able to definitively plan and customize a strategy to elevate your visibility and authority higher than the competition.
These findings are part of our advanced Competitor Analysis documentation which will evidently show who your tight competition is, letting you know what they do right and what they do wrong. This is an in-depth and holistic comparison across many important factors, and a customized roadmap to move forward for ongoing success.

On-page optimization

The process of optimizing website pages to help them rank higher and gain more visibility in the search engines. The end goal of this process is to increase organic traffic to your website and ultimately, conversions.
SEO changes yearly, monthly, sometimes even daily. We stay up-to-date on these trends and ensure that our clients benefit from current, impactful optimization strategies.
Our experts collaborate with you to determine what the website needs are, as well as what goals and priorities to focus on long-term. We build all optimizations around targeted keywords, unique content, user intent and targeted audience, and your customer buyer’s funnel.
To achieve absolute outcome in the aforementioned areas, we make use of an integrated research and optimization development across the following elements. However, please note that each website, even each page within a website, will have its own unique strategy to effect maximum impact and success.

  • URL
  • Title Tag
  • Meta Description
  • Heading Tags (H1’s, H2’s, H3’s, etc.)
  • Internal Linking
  • Content Updates and/or New Content Creation
  • Strong Calls-to-Action
  • Schema Markup & Rich Snippets
  • Competitor Insights & Challenges
  • Website Architecture & UI/UX Structure
  • Technical SEO Elements That Impact Page Performance (Page Speed, Indexation, HTTPS, etc.)

Analytics Confiugration

The foundation of any marketing or advertising endeavor is proper and accurate reporting analytics. It’s critical to identify what metrics are key for any strategy, and because major decisions will likely be made based off the data, confirming that it is accurate and reliable is a top priority.
As part of your holistic SEO strategy, we work with you to either set up or update your analytic tracking methods. We then combine these methods with our own technologies to:

  • Provide a solid benchmark at the beginning of every strategy to understand where current data points lie.
  • Set up ongoing and reliable data metrics to track throughout all strategies. This helps to ensure everything is moving in the right direction. It also allows us to see if any pivots to the strategy are necessary.
  • Be able to point directly to what metrics matter the most for your website and business, as well as any improvements for ongoing success.

We work with many types of analytic software across a variety of strategies, including (but not limited to):

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Data Studio
  • Google Optimize
  • Google My Business
  • Moz
  • Ahrefs
  • SEMrush
  • Advanced Web Ranking

Local SEO

Can your local community easily find you online? When providing a product or service to a specific location or area, it’s imperative that the audience can find you. This is where local SEO services come in. Utilizing key strategy elements across the localized online landscape can greatly help your visibility and get you more calls and/or foot traffic.
There are many factors to think about in localized search and SEO; it can become quite overwhelming and time consuming. Areas like the following all need to be considered:

  • Localized Keywords & Optimizations
  • Content Catered to the Local Audience
  • Reviews & Reputation Management
  • Google My Business (Google Maps, Google Map Pack)
  • Consistent & Prominent NAP (Name, Address, Phone) Information
  • Schema Markup
  • Competitor Insights & Analysis
  • Mobile Website Structure & Accessibility (88% of local searches happen on a mobile device.)
  • Website Architecture & User Experience
  • Ongoing Marketing (Blog, Newsletter, Emails, Etc.)
  • External Visibility (Apple Maps, Bing Maps, Yelp, BBB, Home Advisor, Etc.)

Paid Search

SEO is your long game for sustainable growth, but PPC ads can be a profitable avenue for short-term lead generation if produced and executed correctly. Depending on your overarching strategy, paid search marketing may make sense as part of your monthly SEO service bundle.
Countless businesses waste serious cash on ads that fail to produce substantial ROI, a mistake that happens for a number of reasons. First, ads must be expertly targeted to the right people, times, and locations. They must be optimized for keywords, meticulously tracked, and sometimes altered if data analysis points to a necessary pivot in strategy.
We handle the ins and outs of search engine marketing for you, provided it makes sense to your overall SEO strategy. We can launch and manage a lucrative multi-channel campaign (Google, YouTube, Instagram, etc.) by effectively:

  • Aligning keywords to customize user experience and draw people to purchase
  • Using analytics to unearth customer behavior and find out which ads drive the most traffic and revenue
  • Optimizing ad rank through quality and extensions
  • Scheduling ads for specific times and locations
  • Leveraging Google Ads automation tools for reporting and tracking

Case Studies & Success Stories

My company just wanted to say that we were very impressed with the quality of the website with live chat, the price we paid compared to other web design company was extremely low. I love the finished product you provided us. I highly recommend you as a top website designer.

author

Name: Don

Project: Live Chat For Website in Kochi

Place: India

I have worked with many companies and they are by far the most skilled and professional I have encountered. They are very intuitive and apply an outstanding amount of care and creativity to each project.

author

Name: Philip

Project: Event management centre in Kochi

Place: India

This is my second time hiring Web Designing company. I personally endorse them to anymore seeking assistance with creating a Real Estate Portal. I defiantly will use them again with my next project :) Again gentlemen, thanks for all your help making my website come to life!

author

Name: Sabu Mathew

Project: Real Estate Portal Kochi

Place: India

I used Globosofs ecommerce development service for my Orchid Online Selling in India - ZynahOrchids.com - And I am happy with their services in shopping cart development and SEO services. I am getting very revenue from the website.

author

Name: Muhammed Shani

Project: Zynah Orchids

Place: India

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